Roxana Popescu

Background

About Roxana Popescu

Performance-focused leader with a proven track record in building and leading sales and commercial teams across Europe, including Romania, Moldova, Lithuania, Latvia, Estonia, and Finland. I specialize in implementing growth strategies and driving projects that significantly impact market performance. Throughout my career, I have effectively transferred knowledge, shared best practices, and applied lessons learned to foster collaboration among diverse teams. My experience includes successfully launching sales and training programs that align with corporate goals and create direct business development opportunities. As an articulate communicator with strong business acumen, I excel at building productive relationships and partnerships across various organizational levels. I am passionate about digital transformation and have led initiatives within the Field Sales organization to enhance the skills of our sales team. I also engage our independent sales force in adopting new digital tools, driving efficiency and innovation.