Roy Peled

Background

About Roy Peled

Digital marketing professional with vast experience researching business and advertising strategies to drive tangible results and promote account expansion and retention. High knowledge and proficiency in designing social media strategies, monitoring marketing campaigns' performance, running conversions and AB tests, evaluating new technologies, and optimizing user funnels. Today's fast-paced business environment encouraged me to build creative ideas/procedures in product market segmentation and analysis, conducting necessary market research, identifying emerging market segments, and preparing solution forecasts and integrated marketing communications plans that drive continuous value for products and services. Over the years I have recorded success in translating business insights, aligning business objectives and identifying concepts that improve operational efficiency and drive processes to surpass organization’s set goals. I always aspire to utilize out of box techniques and develop innovative product and solution-related content including unique value propositions, email marketing strategy, features/benefits and competitive differentiation for collateral, white papers, sales tools, web and lead generation programs. I excel at exhibiting strategic thinking and time management, delegating responsibilities, and championing full commitment to identifying innovative operational and specialized marketing development plans like branding and identity, digital media, visual communication, and partnership management, with an exceptional sense of which media channel best suits a targeted communication strategy.