Roy Roedger

Background

About Roy Roedger

After a decades long professional hockey career including 2 trips to the Olympic games Roy took his team first tenacity and competitive drive to the sports marketing world. Founding SDI Marketing he learned the power of relationships and trust off the ice as an entrepreneur creating an agency of the future. He built his success on family values, performance, trust and a client first approach. Since 1988 SDI Marketing has diversified to a family of brands with 7 companies, 1,200+ employees and global offices ensuring a human approach to brand growth. ABOUT SDI: SDI Mktg has been helping individuals meet, experience and fall in love with brands since 1988. From a history of passion and commitment to excellence, to a future through creativity and innovation, SDI is fortunate to be the preferred activation partner for many iconic brands across the world. With 1,200 employees globally, SDI offer a one-stop solution for clients across seven companies: SDI Sports, SDI Doha, Fuel Media, Kite, Midnight Circus, Polite Payroll and Good Things. SDI Mktg is headquartered in Toronto, Canada, with office in the U.S. and the Middle East.