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Roza Salazar

Director, Research Analytics at Omnicom Media

Based in Chappaqua, United States

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Seniority

Director

Department

Advertising & Marketing

Location

Chappaqua

Industry

Advertising Services

Company size

14K

Contact information

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Email

1 credit

r•••••••@omnicommedia.com

Phone

5 credits

+1 ••• •••• ••••

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Background

About Roza Salazar

Roza has a solid background in mathematics and statistics and is passionate about applying analytics to guide clients' media and business strategy. She has very strong analytical skills and solid modeling experience using R, SAS, SPSS and excel. Roza earned a BA with Honors in Mathematics, minor in Economics from the City College of New York. She also passed a Society of Actuaries Exam 1/P: Probability and Statistics. She has earned a Masters Degree in Predictive Analytics from the Northwestern University. KEY SKILLS: Marketing Measurement, Media Research, Marketing Mix Models, Match Market Analysis, Forecasting, SEM, Cluster Analysis, Path Models, Brand Equity Models, Tableau, SQL - for Data extraction and manipulation, MRI, Nielsen, Omniture/Adobe Sitecatalyst, R, SPSS

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