Ruby Somera

Background

About Ruby Somera

I spent 16 years in the Fashion Industry as an Apparel Designer. For 14 of those years I thrived as a successful and innovative design leader whose trend forecasting and garment ingenuity resulted in maximizing revenue and market share growth for the world renowned lifestyle brand, Tommy Bahama. During my tenure, I spent time managing the highest grossing product category within the company. As a bold leader within the organization I also established and managed multi million dollar product categories. Some of the work I've done has appeared in various national publications including GQ Magazine and WWD. My designs have made appearances in films such as the Transformers, 50 first dates, the Descendants, and Forgetting Sarah Marshall. And they would often be spotted on television shows such as Modern Family and Jane the Virgin. Having years of hands-on experience working as an apparel designer for a widely known lifestyle brand has provided me with a comprehensive and clear knowledge of brand storytelling, visual composition, and creative direction. As a true innovator in merging messaging, design and photography, I have pioneered a unique cutting-edge formula for branding and marketing businesses. This cross pollination gives me insight into strategies and solutions for building positive and trustworthy connections between businesses and their customers. Expertise: Brand Development Brand Strategy Brand Identity & Design Brand Photography Content Strategy Conversion Copywriting Brand Messaging & Storytelling Website Wireframe & Design Goal Setting & Strategy Coaching Brand Ideation Coaching Apparel Design Print and Pattern Design Trend Forecasting