Rucha Upadhye
Growth Manager at Idfc First Bank
Based in Mumbai, India
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Seniority
Manager
Department
Advertising & Marketing
Location
Mumbai
Industry
Banking
Company size
49K
Contact information
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r•••••••@idfcfirstbank.com
Phone
5 credits+91 ••• •••• ••••
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Background
About Rucha Upadhye
With over eight years of experience in marketing, I specialize in growth strategy, campaign management, and marketing analytics. At IDFC FIRST Bank, I oversee digital campaigns for RuPay Credit Cards, leveraging data-driven cohort strategies to optimize acquisition and channel performance. My role focuses on meeting acquisition targets, improving KPIs like COA, and enhancing the customer journey through consistent evaluation and tailored re-targeting campaigns. Previously, at HDFC Bank, I contributed to paid performance marketing by optimizing campaigns across platforms like Google and Facebook, integrating personalization, and improving ROAS. Known for a collaborative and analytical approach, I aim to empower teams to deliver impactful digital solutions and drive sustainable growth in the competitive financial services landscape.
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