Rufus Augustine

Background

About Rufus Augustine

I am an analytics professional with over a decade of experience in Marketing Analytics and Consulting. I have a Masters in Business Administrations specializing in Finance and a Bachelors in Accountancy and Financial Management. I also hold certifications in Data Science, SAS, Python and Google Analytics. I'm passionate about working with unstructured data sources, providing actionable and meaningful insights and creating customer centric solutioning for C-level Executives. I work with diverse functional teams and help them achieve data driven decisions. I share responsibility for driving performance, tracking of initiatives and determining further course of actions. Being well versed with multiple technologies and statistical tools has helped me creating solutions for pricing and promotional issues across brands, optimizations of media and digital marketing investments, synthesizing store space and distribution challenges, resource allocations as well as developing key performance indicators and metrics for decisions makers. I like to keep my self abreast my evolving technologies and hence consider aquiring certifications as one my primary interest areas. I am an avid sports person with keen interest in volleyball and soccer. I do enjoy reading investigative journals and viewing documentaries in my spare time. Skills : Excellent Communicator, Presenter, Analytical, Problem solver, Collaborative, Story Teller, Active Listener, Quick learner, Adaptive. Proficient with SAS, SQL, Tableau, R, Python, Excel, Predictive modelling, Segmentation & Clustering