Runa Sabroe

Background

About Runa Sabroe

As Director of Development at Wonderful Copenhagen my role was to set the strategic direction for the Development Department, and to govern the most demanding initiatives and activities. At the Danish Design Centre I headed and developed projects and programmes at DDC’s strategic platform Design Cities. I was also responsible for Design Academy which is DDC’s platform for capacity building, education and training. At MindLab (a cross-governmental innovation unit in the Danish state administration) I worked with user-centered innovation within MindLab. The aim of MindLab is to involve citizens and businesses in developing new public policies and services. As communication adviser in schmidt hammer lassen architects I worked with strategic development and implementation of a new international strategy within the company. I have been the editor of several publications and further more responsible of implementation of a new visual identity. Previously I worked three years as a consultant, executing qualitative market research and innovation based on interviews, focus groups and observations. Specialties: strategy, service design, PR & communication, branding, marketing, storytelling, public sector innovation, facilitation, user-centered development, consumer culture, market research.