Ruofei Chen
Graduate Teaching Assistant at The University Of Manchester
Based in Manchester, United Kingdom
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Seniority
Staff
Department
Education
Location
Manchester
Industry
Higher Education
Company size
20K
Contact information
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r•••••••@manchester.ac.uk
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Background
About Ruofei Chen
A PhD student in retailing and marketing, consumer-facing innovation technologies including Augmented Reality (AR) and Artificial Intelligence (AI) in the School of Materials at The University of Manchester. My research interests focus on the digital transformation of retailing and my PhD explores the adoption of continual innovative new technologies in retail settings to develop a stronger understanding of customer experience and the customer journey in this era of increasingly complex customer behaviour in helping retailers’ create a sustainable competitive advantage. My interests also include luxury fashion retailing as I am currently working in the luxury fashion industry as client advisor which I gained my knowledge of current international fashion industry and I developed strong cross-cultural communication skills and commercial mindset. I was awarded my Bachelor's Degree in Management with First Class in 2016, Master's Degree in International Fashion Retailing with Distinction from the University of Manchester in 2017 and Master of Philosophy from the University of Manchester in 2020.
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