Rushell Ferarah

Background

About Rushell Ferarah

I have a keen eye for process improvement and armed with a degree in Economics with a concentration in development studies, I have seamlessly transitioned into the realm of business strategy, analysis and project management. Currently, I specialize in analyzing intricate business processes, identifying inefficiencies, and implementing strategic improvements for enhanced productivity. My favourite question to ask is ".why?" followed up by ".is this the best way to do this.". When I am not decoding complex challenges and creating actionable solutions, my heart belongs to the world of fashion and food. I have always been captivated with the creativity of the fashion industry and I try to stay updated with the latest trends and developments, leveraging my unique perspective which leans to more slow and sustainable fashion choices as well as personal style. I write about fashion, style, beauty and lifestyle on my blog I channel my creativity and love of food through my small business UltraBaked where I specialise in traditional Jamaican desserts such as puddings as well as other pastries such banana bread and rum cakes. Let's connect and explore the intersections of data, style, and taste!