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Rushikesh A.

Senior Performance Marketing Specialist at Innocean Canada

Based in Toronto, Canada

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Seniority

Staff

Department

Advertising & Marketing

Location

Toronto

Industry

Advertising Services

Company size

167

Contact information

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r•••••••@innocean.ca

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Background

About Rushikesh A.

Performance marketing strategist with designing and executing omni-channel paid media campaigns across Google Ads, Meta Ads, DV360 and SA360. Expert in budget pacing, billing reconciliation, KPI dashboards and cross-functional collaboration. Proven success driving acquisition and revenue growth within regulated and financial services categories, recognized by the 2024 Google Search Honours Award. Highlights include: • Directed $3.5M+ monthly media budgets across Google Ads, Meta Ads, DV360 and SA360, achieving a 22% ROI lift and 20% lower CPA. • Built Power BI and Looker Studio dashboards that improved reporting efficiency by 25% and provided actionable insights across CTR, CPA, ROAS and conversion rate. • Earned national recognition through the 2024 Google Search Honours Award for innovative AI-powered acquisition strategies in regulated categories.

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