Ruth Bluck

Background

About Ruth Bluck

A "Salient" brand means the consumer recognises you. To achieve this your brand needs to be distinctively you and have share of voice (market share of noise - compared to your competitors). Sapient means “the ability to apply knowledge, learning, experience, understanding or common sense and insight”. With deep understanding and media experience, a Post Grad Dip Bus in Marketing (see below), and successful client outcomes, I have spent countless hours working with clients, refining their media strategy to ensure budgets reach the right people and they achieve their strategy. I co-own a Laser Electrical and this broadens my perspective. Brick and Mortar businesses need results and my experience also supporting the franchise model leads me to understand the practical needs required from advertising. Strong brands following increases over time, but a brand is nothing if no-one knows about it. Our expertise spans several key sectors: Market Research and Insights Media Strategy Media planning and Negotiation on our client’s behalf so they can leverage our purchasing arrangements PR, Brand Partnerships and Influencer marketing Social Media Ads and Content Management Reporting across platforms and activities 1. FMCG – Food Distribution The challenge often lies in navigating low-consideration purchases with small-ticket items. We help FMCG implement strategies to increase share of voice, foot traffic and resonate with customers from consideration to their cart. Retail Franchise Groups Franchise businesses in industries like construction, bedding, flooring, and retail showrooms that need both awareness, preference, leads or foot traffic. Whether the goal is to drive foot traffic for high-ticket sales or support large-scale national campaigns, I ensure that the local execution can leverage the overarching national strategy. High End Luxury With a well-crafted media strategy, we connect and motivate buyers in the luxury market, from the world’s leading furniture brands to luxury homes and developments. Our understanding of the buying cycle, and customer motivations enable us to reach this sometimes-elusive audience. We have a successful track record in high-involvement purchases, such as apartments and retirement villages, where understanding the sales cycle and media integration is I deliver you a well-researched media plan and a blueprint to execute your plan. Let’s connect. You can visit our website at: email ruth@saypient.co.nz or contact me on 021510067