Ruth Coalson

Background

About Ruth Coalson

I'm an independent consultant and executive producer specialising in immersive Fulldome, large format,VR, AR, large format and related creative media. I secure funding, deliver actionable market intelligence in sales and marketing strategy, manage international show distribution, work with artists and bring new products to market. My funded and innovative VR production platform, Festoon, was created for animators and creatives in the Fulldome sector, streamlining production with customisable environments and enabling remote review and edit workflows without the need for physical dome access. I also support content strategy and development for major next generation immersive LED venues, including the Sphere and Cosm venues in the United States.My core expertise is helping businesses and artists enter, grow and scale in new markets. I've worked in the film, attractions and wider creative industries for over 25 years as a highly experienced business development director, with a track record in immersive large format media, VR, AR and client management for high profile organisations including the UK Space Agency, Ferrari World and Google Lunar XPrize. I've supported the production and distribution of more than fifteen award winning fulldome films with scientific themes, most recently the multi award winning "Moonbase – The Next Step."Recent work includes serving as freelance Project Manager for "Astro Assemble", a major Disney Marvel STEM initiative with Royal Observatory Greenwich. In this role, Designed for the KS3 curriculum,"Astro Assemble" is a national, gamified learning platform that uses Marvel storytelling and the inspiring context of space to boost engagement with STEM and support long term interest among young people from diverse backgrounds.Previously, I led business development, planning and distribution of fulldome show sales for NSC Creative, based at the National Space Centre, for over a decade, helping the studio expand into new international markets and being credited on numerous fulldome productions. My broader consulting practice spans market research, funding strategy and end to end project management, identifying opportunities and engineering solutions that maximise impact for clients in the creative industries.I serve on the International Planetarium Society's (IPS) membership board and on the board of IMERSA, which champions digital fulldome cinema, immersive entertainment, VR/AR, performance art and virtual experiences.I’m always looking for new companies/artists to help, please get in touch and let’s have a call.