Ruth Mortimer

Background

About Ruth Mortimer

My career has been about creating, curating or developing great products built on content and building them into successful businesses. I currently oversee a group of three businesses based around content and creativity - Advertising Week, Prosper and B2BMX.At Advertising Week, I am global president which means overseeing our business directors around the world while ensuring our products remain the most innovative and we are always ahead of the trends.Advertising Week brings together the people defining business and culture around the world, with more than 2500 speakers per year across the world and 1200 separate seminars and events. Whether it's the CEOs of Paramount and Sony Pictures or Gwyneth Paltrow and Serena Williams, we're the place to find everything you need to know about business and culture.Prosper is the world's biggest gathering of established marketplace sellers (Amazon, Walmart, and beyond) network, connect, and learn how to make their businesses more profitable in Las Vegas each year. Meanwhile, B2BMX is dedicated to upgrading knowledge and success for those in the B2B space and takes place with an immersive experience in California and a pop-up at Advertising Week in New York. I'm a proud member of WACL (Women in Advertising & Communication London) and the MGGB (Marketing Group of Great Britain). I'm also the chair of our internal Belonging committee which promotes inclusion across our parent business Emerald.I've written five books on marketing for the globally popular Dummies series. Previously, I was editor of Marketing Week magazine. I also wrote as a freelance, with clients in numerous media, including Channel 4. I once had a former existence as an archaeologist, specialising in the Middle East and based in south east Turkey.Specialties: Business management, product strategy, digital products, events, content strategy, marketing analysis, digital marketing, content marketing, editorial strategy, general management, editing copy, social media, business analysis, management, digital content creation and trendspotting.