Ryan Alfaro

Background

About Ryan Alfaro

As a Lead Conversion Specialist at Florida International University, I drive recruitment and marketing strategy for graduate engineering programs, using a data-informed and human-centered approach to convert prospective students into future leaders. With over two years in this role, I’ve built and executed multi-channel campaigns—including email, digital events, SMS, and in-person outreach—that have led to a 10x increase in applications and significantly improved our inquiry-to-admission conversion rates. I leverage my MBA and current MS in Mass Communications to bridge business strategy with storytelling, creating campaigns that are both results-driven and brand-aligned. From designing lead nurturing workflows in CRM systems to managing cross-functional initiatives with marketing, admissions, and academic stakeholders, I bring an execution-first mindset and thrive at the intersection of analytics, communication, and conversion. I’ve also led projects to streamline admissions processes, enhance data segmentation, and implement automation strategies using tools like Radius (CRM), MailChimp, Luma Events, and Microsoft Project. My certifications in Lean Six Sigma and Emotional Intelligence reinforce my commitment to continuous improvement and team leadership. Passionate about learning and development, I’m eager to expand my impact—whether in higher education, B2B tech, or mission-driven organizations—by building high-performing, scalable marketing systems that deliver measurable outcomes.