Ryan Appleton

Background

About Ryan Appleton

I have worked for Red Bull for over 10 years. Last two positions have been in Sports Marketing. Sports Marketing Manager -Events | Red Bull North America | 09/2023 - Current Responsible for leading Red Bull’s sports event strategy in the Deep South Region. Ideating, developing and executing national properties, large-scale titled events and 3rd party events to enhance brand image. • Ideation, creation and execution of Red Bull’s sports events program in the Deep South (GA, NC, SC and N FL). • Manage a $1.2M+ sports events budget to direct impactful event programs. • 360 Cross department collaboration strategically identifying and executing on everyone's objectives. • Owned regional key playgrounds in basketball, boardsports and adventure and leveraged national pillars in gaming and motorsports to exceed annual qualitative and quantitative goals. • Built cross-functional relationships to ensure sports programming met and surpassed corporate value expectations. • Over indexed on prior years results and current year’s KPIs Sports Marketing | Red Bull North America | 01/2020 - 09/2023 Led large-scale and small-scale events in the SW Region, enhance brand image through strategic collaborations, and drove market share growth staying focused on key sports areas such as aviation, skate, snow, motorsports, surf, gaming, and basketball. • Event Director and lead for Red Bull Titled and 3rd Party events for the SW Region • Increasing Market share above Monster in The Inland Empire and region overall • Collaboration with team to beat competition in main pillars (skate, snow, motorsports, surf, gaming, and basketball) • Creating, supporting, and driving relevance through athlete activations, projects, and initiatives