Ryan-Ashley Anderson
Chief Strategist Creative Director CEO, Founder at Smart Becker
Based in United States
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Seniority
C-Team
Department
General Business & Management
Location
United States
Industry
Advertising Services
Company size
1
Contact information
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r•••••••@smartandbecker.com
Phone
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Background
About Ryan-Ashley Anderson
Creative Director, artist, writer, and maker with a BFA in Creative Writing, an AFA in Fine Art, and over 20 years working with textiles. I have been teaching needlecraft since 2023, am a curator and former gallery owner, and have been providing creative services such as copywriting, styling, shoot production, creative direction, and design within the textile, interiors, and home furnishings space for over 10 years. While working as a Creative Director, I am also a dual-enrolled student in the Hallie Ford of Graduate Studies at PNCA/Willamette. I am projected to graduate with an MA in Critical Theory and an MFA in Visual Studies by May 2026. PROFESSIONAL DETAILS. NICHE: Content strategy and business development for designers and design-related brands. CRED- DIY product development and workshop production for Madewell - Produced month-long DIY workshop tour with Jewel - Produced mental health-focused DIY series with TWLOHA for Planet Roo at Bonnarroo - Pitched and produced my own DIY local television segment at Living East Tennessee - Taught jewelry-making on national television via Jewelry Television - Produced countless "business and marketing for artists" workshops for art and economical development organizations and maker conferences - Have created strategy for and managed countless - Have produced and directed national and international client video projects - Have curated over 20 art exhibits and art-related experiences SKILLS- Creative direction - Copywriting and copyediting - Content strategy - Production - New business development - Team development and management - PR and relationship-building CLIENTS: Client have included - Crypton Fabric - Todd Reed Jewelry - Bonnaroo - Madewell - Jewel - Milliken Floors - Crypton Fabric - MDC Interior Solutions - International Textile Association - High Point Market - Various arts organizations - and more. Want to learn more? Let's chat. ryanashley@smartandbecker.com
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