Ryan Cannon

Background

About Ryan Cannon

As the Engagement Communications Manager at Sigma Phi Epsilon, I am dedicated to fostering strong connections between our alumni and the fraternity. My role is multifaceted, involving strategic communication, campaign planning, and alumni relations. With a passion for building and nurturing relationships, I strive to create meaningful engagement opportunities for our diverse and accomplished alumni network. Prior to SigEp, I was an Admissions Director at Southern Virginia University (SVU), where I created and executed a strategic student recruitment plan that aligned with the university's enrollment objectives and values. I leveraged my expertise in customer relationship management (CRM), digital marketing, and emerging technologies to connect exceptional candidates with transformative opportunities in higher education. In less than two years, I increased the application conversion rate by 30%, enhanced the inquiry pool through various outreach channels, and developed effective communication strategies using web and CRM technologies. In addition to my role at SVU, I also lead a team of 20 customer success representatives at iFIT, the world's largest manufacturer of fitness equipment. I oversee, direct, and schedule their performance, quality, and sales, using data-driven insights to optimize customer service, engagement, and retention. I have retained over in sales over six months, ranked consistently in the top 5% of the company for call statistics and quality assurance, and implemented hands-on weekly training for new employees that has improved their competency and statistics. I am currently pursuing a Master of Business Administration (MBA) degree at Regent University, with a focus on business analytics. I am passionate about using data-driven insights to optimize customer service, engagement, and retention. I am also committed to fostering diversity, equity, and collaboration in my work environment, enhancing team cohesion and productivity.