Ryan Clack

Background

About Ryan Clack

I lead performance marketing with a clear focus: scalable, profitable growth for e-commerce businesses.I’m analytical by nature, so I care less about vanity metrics and more about what genuinely drives incremental revenue. That means disciplined budget allocation, structured testing, and looking beyond platform data to understand customer lifetime value by channel and market.I currently manage multi-million-pound performance investment across global markets, balancing efficiency with sustainable expansion. Improving ROAS and conversion rate matters, but only where it supports margin, AOV and long-term commercial stability.My approach is straightforward: test with intent, scale what proves valuable, and remove what does not. Clarity over noise. Structure over guesswork.I work closely with ecommerce, brand, product and commercial teams to ensure performance marketing is aligned with wider business objectives. In environments where stock, pricing and demand dynamics influence growth decisions, that alignment becomes critical.