Ryan Laidlaw

Background

About Ryan Laidlaw

With over 8 years of experience in digital promotions and enterprise sales, I am currently the Director of Advertising for Budvue, and thrive on creating and delivering data-driven solutions for a diverse set of clientele. My mission is to help Budvue, Canada's largest in-store digital signage provider for the cannabis industry, grow its advertising revenue and market share by leveraging its innovative technology and extensive network of retail adult use dispensaries. I am passionate about building and maintaining strong relationships with internal and external stakeholders, and bringing a collaborative and inclusive approach to my work. As Director of Advertising at Budvue, I oversee all activities in the sales of advertising opportunities, advertising operations, and the advertising technology departments. I am responsible for fostering the incubation and growth of data-driven promotional service offerings, and driving strategic initiatives through the evaluation of market trends and prospective analysis of the business's retail digital menu offerings. I also manage a team of talented professionals who share my vision and values, and support them in achieving their goals and delivering exceptional results. Some of my key achievements include securing multiple large contracts with leading cannabis brands, and launching new advertising products and features that enhance the customer experience and satisfaction.