Ryan Lanier

Background

About Ryan Lanier

In order to excel in today’s competitive business environment, a successful Sales Director needs a balance of business development, consultative sales, marketing, and relationship building expertise - backed by robust leadership skills. I combine over 2 decades’ generating sales and market share for multiple high-profile organizations; making the forward-looking decisions that drive significant, sustainable, and scalable business growth; developing and implementing key strategies to maximize profit potential; and carefully shaping the processes and policies that sustain an efficient, productive, and nationally competitive organization. I excel at developing trusted advisor relationships with a range of stakeholders and decision makers, leading strategic contract negotiations, shaping top-tier teams of sales and marketing personnel, differentiating my company’s products vis-à-vis the competition, and building a pipeline of leads, prospects, and dedicated customers. I am an effective listener who absorbs information like a sponge and doesn’t rush client interactions to close a deal. Rather than treat my clients as a means to an end, I handle each one with patience and understanding. I listen to each customer’s goals and pain points so I can better align their needs with what I’m offering. This makes each customer interaction more relevant, meaningful and solutions-oriented. I have the communication skills to clearly articulate my vision, persuade people to take action, and get the ball rolling in the right direction. Whether I’m sending out emails, communicating with a customer, negotiating with a vendor, or anything in between; I communicate quickly, accurately and effectively. Key Skills Strategy Formulation & Execution Multi-Channel Marketing B2B / B2C Sales Strategies New Business Development Revenue Generation Cross-Functional Collaboration Top-Tier Communication Skills Bilingual: Fluent Spanish Speaker Staff Training | Development Contract Negotiations Prospecting & Lead Generation Brand Messaging & Growth Market Trend Identification Contract Negotiations Relationship Building