Ryan M. Hannah

Background

About Ryan M. Hannah

I am a senior strategy and general management leader in the Canadian beverage-alcohol industry with 15+ years of experience spanning suppliers, distributors, and corporate strategy. Currently, I act as a General Manager for a Portfolio of Growth Suppliers at one of North America’s largest beverage-alcohol organizations, where I lead a high-performing national team across revenue growth management, logistics and supply chain, commercial planning, supplier management, and compliance. We have a proven track record of building Go-To-Market plans that deliver market share and revenue growth. My approach with our suppliers is as a true business partner — building collaborative, transparent relationships that deliver sustained growth. I am also responsible for New Business Development, leading supplier pitches, negotiations, and onboarding. My successes in this area have contributed to transformational growth at Breakthru Canada; more than doubling the revenue of the Apex Portfolio and leading to the creation of a new 50+ person division from the ground up. In addition, I lead Commercial Strategy for Canada, designing and executing data-driven business architecture, building best in class route-to-market models that deliver against future growth plans, and shaping long-term company investment models. My initiatives over the years have transformed how we allocate resources, cover accounts, and optimize sales execution — directly shaping new norms in the broader Beverage Alcohol Industry. I sit on both the Canadian Executive Leadership Team and the Commercial Leadership Teams of both our divisions, guiding national strategic direction. I also bring cross-border experience, having led a transformative U.S. project to elevate field sales manager performance and engagement. My career spans roles at Breakthru Beverage, Diageo, Royal Bank of Canada, and Kia Motors — across General Management, National Trade Development, Commercial Strategy, Business Analytics, and Brand Management. From structuring multi-year supplier strategies to launching new business divisions, I thrive at solving complex problems, aligning stakeholders, and delivering growth. Core Strengths: • Building and Leading High-Performing Teams • Supplier Acquisition & Partnership Management • Route-to-Market Optimization • Analytics & Data-Driven Strategy • General Management & P&L Ownership • Negotiation & Deal-Making • Transformational Leadership I am passionate about scaling businesses, shaping industry evolution, and driving measurable impact.