Ryan McCann

Background

About Ryan McCann

Ryan McCann is currently the owner of Rack N Road located in San Rafael California. Prior to his current position he was the vp of marketing & strategy for Sacramento based Bauer360, a parent corporation with divisions in retail, manufacturing and online marketing as well as the vp of marketing for Rack N Road. With more than 10 years experience in both traditional and digital marketing. He’s held sales, management and marketing positions at the director level, in a variety of industries ranging from specialty outdoor equipment to automotive. Clients For the past several years, Ryan has been implementing digital marketing campaigns for multiple California education initiatives through RS & E, such as the Career Technical Education – Who Do You Want To Be campaign, California Student Aid Commission’s Cal Grants program and Drexel University’s Center for Graduate Studies Sacramento campus. Other clients whom Ryan provides service or consultancy for include: Sacramento Area Commerce & Trade Organization (Sacto), Otto Construction, California Community Credit Union, Tuff Shed, CFM Equipment Distributors and Downey Brand LLP. Certifications and Partnerships Ryan holds a certification as a Google Adwords Professional and is part of the Google Partners program. He has been a featured speaker and panel member for The Sacramento Area Regional Technology Alliance (SARTA) and The Sacramento Public Relations Association (SPRA). Prior board member for Sacramento based NextEd and was previously on the Sacramento Area Commerce & Trade Organization’s internal marketing committee. Specialties: Web site development and existing site usability Online Advertising and Online Media Google Pay Per Click & Google Adwords Qualified Individual White Hat Search Engine Optimization (SEO) Mobile & Cell Phone Advertising Digital Video Production Digital Video Online Optimization Social Media Optimization and Identification Online Advertising Consulting