Ryan McCollom

Background

About Ryan McCollom

With a dynamic background in event marketing and multi-unit leadership, I currently work in community-oriented initiatives at American Eagle Outfitters. My expertise lies in tailoring event strategies that resonate with local markets, fostering a strong connection between our brand and the community. At American Eagle, I champion values of inclusivity and innovation, aiming to deliver experiences that align with our culture and mission while bringing a fresh perspective to our team. Since March 2024, my focus has been on elevating the presence of American Eagle, Aerie, and Offline stores through impactful community and event strategies. A recent highlight was organizing fitness classes at the Toronto Eaton Centre, promoting the opening of our new Offline by Aerie store. This event saw great traction with mall visitors and on social media, showcasing the effectiveness of my approach to community events in driving brand awareness and customer engagement.