Ryan McMaster

Background

About Ryan McMaster

I have been successful my entire professional career I have been directly involved in sales, mostly in the business equipment environment, including fast moving consumable products My career experience includes working with global manufacturers, an industry leading services provider, a wholesale office furniture and in direct dealer sales, this means I can really help resellers, dealers and distributors develop their business. Working at Xerox is an exciting career. In July 2025 I took over the Ireland channel sales business division as Channel Business Manager. Before that, I led the all island velocity & supplies business for Ireland. Starting early 2020 and with COVID-19 spreading, I had to quickly change my approach and way of working. As one of the 5 Go To Market business managers my job was to re-establish the Xerox Supplies business and develop the velocity (A4 printer) MIF. The plan succeeded and we grew the revenue and established the business as a core part of Xerox Ireland. Now my directive is to grow and maintain the channel business with our key partners. My responsibility at nectere was as Sales Director in Ireland, roles included to develop the Irish business and bring on new partners, who fit our profile to join the group. With my previous employers being global brands, I have found myself dealing with high profile companies. Often dealing with senior management or directors to win business. I enjoy building and developing relationships with clients and feel this is a great strength for me. I also get pleasure from creating presentations and delivering them to an audience - whether that is sales training or product awareness. My product knowledge is what makes me a success in any sales position that I hold, I am a fast learner of new products and can pass that knowledge and articulate the benefits onto customers confidently. I always work well as part of a team and feel this is due to many years playing team sports in cricket and rugby. I now enjoy coaching hockey teams at youth and senior level. Currently and previously, my offices have been based in locations that allow working from home. This shows that I am able to confidently motivate myself to work on my own and maintain results for me and the team. You can contact me for any business matters on ryan.mcmaster@xerox.com