Ryan Shay

Background

About Ryan Shay

With over 18 years of experience in the IT industry, I’ve dedicated my career to building custom ERP and CRM solutions designed specifically for the unique needs of experiential marketing agencies and global brands. These systems support everything from event planning and staff management to booking logistics and real-time payroll processing. Many of the clients I’ve worked with are ranked among the Promo 100, and I take pride in developing software that helps them scale efficiently and operate more effectively. My work sits at the intersection of technology and operations. I bring a deep understanding of the experiential marketing landscape, having spent nearly two decades solving complex problems related to event execution, field team coordination, data management, and financial workflows. This allows me to anticipate client needs and design tools that deliver real business value. Saving time, cutting costs, and increasing overall productivity. One of the most important lessons I’ve learned throughout my career is that while it’s great to follow best practices, success in the real world often comes down to being resourceful. The ability to adapt and execute, even under imperfect conditions, is critical. Sometimes getting the job done well now is better than getting it done perfectly later. I’m passionate about building tools that empower teams, simplify complexity, and create a foundation for growth.