Ryan Sison

Background

About Ryan Sison

Marketing is both an art and a science, and I bring a unique blend of quantitative analysis and creative strategy to my work. With a Bachelor's degree from California State University, Northridge, in Cinema and Television Arts focusing on Entertainment Media Management, I have built a career grounded in data-driven insights and innovative marketing solutions. In my most recent role as a Field Marketing Specialist at Planet Labs PBC, I excelled in managing multi-channel campaigns and providing event and project management support for the Global Field Marketing Team. By leveraging tools such as Marketo and Salesforce, I analyzed campaign performance metrics, optimized strategies, and maximized sales pipeline impact. My role demanded a high level of cross-functional collaboration, serving as a liaison between the creative department and regional marketing team to ensure marketing initiatives are executed flawlessly. Professional interactions with team members, upper management, vendors, and partners are a cornerstone of my responsibilities, ensuring smooth operations and effective communication. Previously as a Marketing Coordinator at Zespri International, I took a leading role in industry events and trade shows, developing communication strategies to promote brand initiatives, and spearheading the Corporate Social Responsibility program in North America. These experiences honed my ability to create and implement marketing plans that drive brand position and sales growth, further solidifying my expertise in both B2B and B2C marketing environments. At Techtronic Industries, I demonstrated my sales acumen as a Field Sales and Marketing Representative and Event Marketing Specialist. Awarded the Circle of Excellence for top performance, I drove over $7M in sales and significantly increased business growth. My ability to foster strong relationships with customers, retail partners, and management was key to my success, as was my knack for coordinating and executing large-scale in-store demo events that boosted brand presence and customer engagement. Certified in Account-Based Marketing, B2B Field Marketing, and Digital Marketing from LinkedIn, Udemy, and HubSpot, I enjoy continuous learning and staying at the forefront of marketing trends and technologies. My skill set spans marketing automation, demand generation, event management, and strategic planning, all underpinned by a deep understanding of data analytics and performance metrics.