Ryotaro Hoshi

Background

About Ryotaro Hoshi

Notable Achievement • As a Windows Category lead, drove JPN Windows consumer modern PC activation and modern mix by leading local unique campaign called “PC Regeneration” project. In FY21 (CY2020 Jul to CY2022 Jun), achieved to increase modern PC activation by YoY +3% while total Windows PC activation declined by YoY -12%. Also achieved to improve modern PC mix by 16pts (from 41% in FY20 to 57% in FY21). • As a Device Category, successfully drove positive and consecutive quarterly VTB for a FY18 at +$46M (+18%) YoY, despite negative growth in Consumer Windows device market in FY18 (YoY -11%) by mitigating risks from supply issues with strong leadership and capturing significant demand from university freshmen in BTS. Also achieved strong device share in BTS through end-to-end audience marketing by leaser focusing on student. Captured awareness by leveraging local influencer through optimized digital executions and drove consideration by consulting selling. • As a channel marketing, Drove growth with geographical approach by dividing a commercial area into metropolitan and suburban area. Planed and executed marketing strategies based on retailer and user insight, and translated KPIs (share in TAM) into by-store executions including by-store engagement level, footprint shares, and number of training. Summary of Qualification • Excellent leadership and teamwork with decent communication skills to achieve target through influence of others including OEM account team, Edu team, Sales team, Channel marketing team, Finance team, Operation team. • Outstanding marketing planning, promotion planning, product planning with elaborated forecasting, sharp market analysis skills, budget management skills, knowledge of financial, and skills to respond timely to on-site situation. • Prominent sense of responsibility, self-motivated, and strong desire to improve myself.