Saahil Kumar

Background

About Saahil Kumar

Marketing Head with over 15 years of experience in envisioning growth and implementing a strong brand image by building and increasing brand awareness through various online & offline channels; possess capabilities to control entire Marketing Operations. Verifiable success in delivering results within rapidly changing environments through establishing a vision & platform that transform brands into leading ones. Campaign Specialist; secured growing business by implementing short & long-term Campaigns for promoting brand loyalty; attained the title of “Global Best Marketing Campaign” (2 times) for local campaigns. Accomplished Marketing Professional with enriched knowledge of formulating policies for achieving top-line & bottom-line profitability by defining brand strategy & architecture building differentiated consumer propositions leading cross-functional projects & teams and working with global multi-cultural teams. Utilized strategic approaches for brand marketing performance measurement category management consumer centricity brand proposition development and sharp audience targeting; designed 3 new TVCs at Sennheiser & Haier. Exceptional capability to identify strengths/weaknesses of business processes and realize revenue even in sluggish market conditions with effective marketing. Core Function Expertise: Business Strategy II Ecommerce II Brand Identity & Marketing II Brand Architecture& Portfolio Management II Advertising & Communication Development II Campaign Creation & Execution in Conventional &Alternate Media II Digital & Social Media Content Management & Performance Measurement II Digital Commerce & Omni Channel Strategy II Research Insights & Equity Measurement across media ecosystems II Large format events and Brand IP creation II Brand Sponsorships & Strategic Partnerships II Brand Advocacy through Public Relations II Technology-enabled Consumer Engagement at Retail II Trade& Channel Marketing II Go-To-Market Strategy