Saba Arif

Background

About Saba Arif

I’m Saba Arif, a content strategist, marketer, and SEO expert with a decade of experience helping brands rank, engage, and thrive. My skillset lies in helping B2B, e-commerce, and early-stage B2C companies find a brand, voice, and marketing strategy that resonates with their audience. Over 9 years of experience in:* Digital Marketing * Content Marketing * Content Strategy * Catalog Management * Social Media Marketing and Management * Email Marketing * Search Engine Optimization * Pay Per Click (PPC) Campaigns * Content Management and Development * Content Writing and Editing * Video Editing * Project Management * Quality Assurance B2B SaaS Digital Marketing Expert:* Experience with search engine optimization (SEO), lead generation, audience segmentation, personalization * Optimized content using a multi-channel approach, considering algorithms, audience behavior, and engagement metrics. Built Brands from Scratch with Content Production Expertise:* Wrote, edited, and optimized content calendars, frameworks, blogs, ad copy, websites, web pages, and videos, aligning with market trends and driving brand awareness across the marketing funnel.* Conceptualized and executed compelling thought leadership content, including eBooks, webinars, blog posts, case studies, and social media campaigns.* Trained, mentored, and monitored the performance of content and graphic design teams as the hiring manager. Technical Skills and Expertise:* Extensive experience with SEMRush, Ahrefs, Screaming Frog, Google Analytics (GA4), Google AdWords, Keywords Everywhere, Moz, MailChimp, HubSpot and Hootsuite * Google Certifications in Digital Marketing (2022) and Project Management (2023)* Managed agency relationships, and partnered with cross-functional teams including marketing, design, and product development I bring a unique blend of strategic thinking and a results-oriented approach, with an impressive portfolio of measurable successes through every stage of the marketing funnel. My Master's degree in Communication has equipped me with a deep understanding of content strategy frameworks. You can get in touch with me at saba93in@gmail.com