Sabrina Asril

Background

About Sabrina Asril

Digital Storyteller | Strategic Content Leader Media professional with over a decade of experience in journalism and digital content production. I thrive in fast-paced, ever-evolving environments where impactful storytelling, creativity, and cross-functional are essentials. Currently serving as Executive Producer at Kompas.com, I lead the video content strategy with a strong emphasis on quality, innovation, and audience engagement. Beyond content creation, I actively build relationships with government officials and subject-matter experts to gain deeper insights into critical issues, enhancing the depth and credibility of our journalism. As Head of Video Programs, I collaborate closely with business units to develop editorial-brand campaigns that align journalistic integrity with commercial goals. Key Achievements- Selected as one of participants of Women In News (WIN) SEA Regional Leadership Accelerator Program 2024 held by WAN-IFRA. The program consist of 6 months of intensive leadership class and coaching- Founder & Producer of "Gaspol"(2022), a flagship political podcast with over 26.8 million views across 210 episodes- Creator of "Politik Semenit" & "Muda Memilih", a digital campaigns designed to educate and engage first-time voters ahead of Pemilu 2024- Producer of "VIK Paspampres", a high-impact multimedia story blending video, graphics, and interactive elements; earned the highest views in Kompas.com’s multimedia category- Producer of Investigative Feature "Suara yang Terampas", selected as one of AJI Jakarta’s Top 10 teams, securing funding for impactful investigative reporting.