Sabyasachi Panda

Background

About Sabyasachi Panda

Category & Brand Marketing Leader | 10+ years of experience - Experienced Brand & Category marketer with proven success in driving P&L. Achieved 10X topline growth at Atomberg Technologies and 2X growth at Somethings Brewing- Experienced in driving 360-degree marketing initiatives & skilled in P&L management, Brand strategy & communication, Marketing Research, Digital marketing, D2C & E-commerce marketing + operations, Trade Marketing, ATL, BTL, CRM & Presales and Influencer marketing- Expertise in driving growth through online (E-commerce, D2C) and offline (GT & MT) Channels- Developing and executing brand strategies, ensuring strong brand positioning and messaging to drive awareness, recall & preference- Working with R&D and design teams to plan & execute consumer immersions to identify opportunities in the market and planning launch and product roadmap for a category. Digital Marketing Expert | MarTech Specialist - Directing comprehensive Ecommerce/digital marketing strategies from budget allocation to campaign execution, achieving and exceeding ROI or ROAS targets- Driving growth strategies for D2C website from planning performance campaigns to driving conversion metrics to improve sales maintaining a healthy Cost per order (CPO)- Adept at managing digital campaigns across paid search, display, content, social media, and SEO, optimizing for cost-effective audience targeting- Planned and implemented CRM & Marketing tech stack – Shopify, whatsapp chatbot, salesforce marketing cloud for marketing automation & journeys, lead management system, salesforce sales cloud.