Sacha Martinez

Background

About Sacha Martinez

Originally from Chamonix, France, I’ve been living in Finnish Lapland since 2019. Moving abroad has helped me grow both personally and professionally, and it’s where I’ve found my passion for tourism and marketing. I currently work as a Junior Marketing Manager at Wilderness Hotels, managing the company’s communications through social media and the website, and creating marketing strategies to showcase Lapland’s incredible experiences. But also working closely with the Sales department. I enjoy using creativity and problem-solving to connect people with unique experiences. Whether I’m creating content or working on campaigns, I’m always looking for ways to make a positive impact in the tourism industry. To strengthen my expertise, I’m also pursuing a Master’s degree in Digital Business Management at Lapland University of Applied Sciences. This program gives me the chance to dive deeper into digital strategy, customer experience, and innovation skills. I’m excited to apply directly what I learn in my work as I grow in the marketing field.