Sadeq Islam

Omnichannel Performance Reporting Lead at Pfizer

Based in New York, United States

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Seniority

Other

Department

Other

Location

New York

Industry

Pharmaceutical Manufacturing

Company size

102K

Contact information

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Background

About Sadeq Islam

Omnichannel Performance Analytics & Strategic Reporting: I measure both the what and why behind awareness, engagement, conversion, and digital experience—helping brands optimize customer journeys, content placement, and design performance. I specialize in omnichannel reporting across portfolios, brands, campaigns, CRM channels, and UX touchpoints, transforming complex data into clear, actionable insights. I combine traditional dashboards with AI-powered reporting to track marketing and UX OKRs, enabling faster, smarter decisions. I partner with C-suite leaders to align analytics with enterprise priorities, supporting roles such as Omnichannel Analytics Lead, Performance Reporting Lead, Digital Insights Manager, and Enterprise Analytics Strategist. Execution & Digital Delivery: I lead enterprise-wide omnichannel delivery and digital execution with cross-functional teams across marketing, technology, UX, analytics, procurement, and compliance. I manage digital roadmaps, delivery prioritization, agile teams, and vendor partnerships while ensuring scalable solutions through platform governance. My experience aligns with roles such as Omnichannel Delivery Lead, Digital Program Manager, Digital Product Owner, and Digital Solutions Lead. Quality, Optimization & Operational Excellence: I deliver solutions with speed, precision, and lasting impact—ensuring they’re tested, optimized, and continuously improved post-launch. I bring expertise in portfolio management, stakeholder engagement, regulatory compliance, digital accessibility, and financial stewardship. Skills • Digital Platforms: Adobe Experience Manager, Adobe Franklin CMS, Drupal, SharePoint.NET • Analytics: Adobe Analytics, Google Analytics, Google Tag Manager, Medallia DXA, Content Square, Hotjar • Web & Scripting: SQL, HTML, JavaScript, Python • UX Testing: A/B Testing, Usability Testing, Accessibility Testing, UX Strategy, Journey Mapping • Data & BI: Snowflake, Dataiku, Tableau, Power BI, Business Intelligence Dashboards • AI & Automation: GPT, Machine Learning, API Integration, n8n, Cursor, Lovable, Bolt • Project Management: SAFe, Agile Framework, Scrum Master, Jira, Confluence, Adobe Workfront • Leadership: Agile methodologies, Omnichannel Solutions, Cross-Functional Teams, Portfolio Management, Enterprise Stakeholder Management, Compliance (FDA/MLR), Digital Accessibility, Vendor Management, Financial Acumen.

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