Sadia Ashraf

Background

About Sadia Ashraf

I’m a transformation leader with 20+ years in telecom and technology, turning AI and digital strategy into measurable business value. At Liberty Global, I lead AI-driven programs—Customer Assist and Agent Assist—and manage a €20M cross-market portfolio, partnering with executives, Infosys (and BCG) to improve CSAT, reduce Opex, and accelerate digital adoption. What I do best Transform at scale: design operating models (e.g, bi-weekly releases, triage, AI Ops), reshape processes, and unlock growth. Strategy & M&A execution: build business cases, align leaders, and integrate organizations to realize synergies. C-suite engagement: convert complex topics into clear narratives that drive decisions and outcomes. Portfolio & governance: steer cross-border investments with clear KPIs, benefits tracking, and risk controls. Multimarket leadership: deliver across Europe; fluent in English, Dutch, French, and Hindi. Recognized as a strategic storyteller and trusted operator, I bridge technology, product, and operations to deliver results now and set up long-term value. Open to: Director / Partner-track roles in AI Transformation, Strategy, and Portfolio/Value Realization across telecom, digital platforms, or adjacent industries. Let’s connect if you’re scaling AI, modernizing operating models, or seeking pragmatic value from transformation.