Sadia Hamid

Background

About Sadia Hamid

With 20+ years of global experience, I’ve delivered measurable impact across telecoms, fintech, FMCG, and consultancy. My career began in marketing, building a foundation in customer-centric strategy and market analysis, before evolving into senior roles spanning product leadership, product marketing, business analysis, and consulting at brands including DU, one of the Middle East’s largest telecom & fintech operators and Samsung.At DU, I spearheaded a transformation that touched 9M+ customers, simplifying and digitising products, scaling digital self-service, embedding AI-driven personalisation and predictive analytics, and cutting time-to-market by 30%. These initiatives boosted adoption, retention, and revenue while positioning the company as a regional digital leader recognised across the global telecoms industry.Alongside product delivery, I’ve also operated with a consultancy mindset, advising leadership, aligning multi-stakeholder priorities, and solving complex business problems across digital transformation, go-to-market (GTM) strategy, and operational excellence. My experience in management consultancy has sharpened my ability to design scalable frameworks, deliver client value, and ensure strategies translate into measurable business outcomes.I thrive on: Defining strategy, roadmaps & GTM that connect innovation with business outcomes Applying business analysis & consulting skills to translate data and customer insights into executable transformation programmes Driving AI product management, from LLM-powered chatbots to predictive churn models, to unlock new value streams and customer experiences Leading cross-functional teams through complex, large-scale transformations Partnering with C-Suite & clients to accelerate growth and innovationBased in the UK, I’m open to senior product leadership or management consultancy opportunities where I can combine product strategy, business analysis, and AI-driven innovation to deliver measurable customer and business impact, particularly within telecom, fintech, FMCG, or consulting, though I remain open to other industries where scale, transformation, and innovation matter.