Sady Magendran

Background

About Sady Magendran

Senior Marketing and Creative Leader with 20+ years of experience, delivering award winning creative for the world’s most progressive brands. I started my career as a traditional artist, with a strong love for design, painting, photography and sculpture. I eventually fell in love with 3D animation & design, which combines my passion for art with the possibilities of digital technology. I’m drawn to the multiple forms of communication art because of its power to connect with people emotionally to shape culture and influence behaviours. I've had the opportunity to work on some of Canada's biggest media, telecommunications and sports brands as a Creative Director, delivering award winning ideas. As a leader, I’ve identified, developed and motivated incredibly talented creative teams to be highly productive, deadline driven and intensely engaged. My perspective from both the client and agency side has given me a unique lens on all facets off the process from concept to execution. I am driven by an entrepreneurial spirit running and am passionately involved in various community organizations focused on inclusion, equity and diversity. I live at the intersection of creativity and technology. I am exactly where I need to be. Specialties: Growth catalyst, brand and creative strategy, creative & art direction, design, social + content + strategy, brand integration, animation and motion design, advertising and promotions, integrated marketing communications, innovation and technology, digital and social. Brands (creative and collaboration): Deloitte, AWS, BMO, Weston, EY, BMO, RBC, Starlight, Tennis Canada, Rogers, Sportsnet, CTV, TSN, Discovery Channel, Blue Jays, NHL, Hockey Night in Canada, Texture, MTV, Junos, Today's Parent, Macleans, NBA, Chatelaine, Grammys, CityTV, FX, Fido, Chatr, Bell, IOC, Rogers Cup, TSC, Molson, Budweiser, Facebook and Instagram, Google, and more.