Sagar Arora

Background

About Sagar Arora

I’m a Marketing & Communications Professional and current Content Strategist with a strong foundation in digital marketing, brand development, and cross-platform content creation. My career spans agency work, freelance projects, and in-house strategy — blending creativity with data-driven insights to deliver impactful results. With a Master’s in Digital Marketing from the University of Galway and a Master’s in English Literature from Shiv Nadar University, I bring a unique mix of creative storytelling and analytical thinking. I’ve managed campaigns for 20+ Irish clients and 35+ global brands, developed brand identities for emerging companies, and produced high-performing content for audiences worldwide. Core expertise includes: Multi-brand content strategy (B2B & B2C) Social media management across Instagram, TikTok, LinkedIn, and Facebook Creative design for digital ads, flyers, and presentations Video, photo, and written content creation Designing agile marketing strategies that respond to trends, leverage audience behaviour, and maximise ROI KPI analysis, campaign optimisation, and audience targeting 🤖 Research and optimisation using AI and automation tools Brand reputation management and audience engagement Currently, I lead content strategy for multiple brands under the Alliance Strategy umbrella — including GeoVisions, Alliance Abroad, Alliance Abroad Latam, Teacher Lounge, and Stepwest — guiding campaigns from concept to execution to ensure they resonate with the right audience and achieve measurable growth. Passionate about sustainability, creative marketing, and technology, I aim to make every piece of content purposeful, engaging, and strategically aligned with brand goals. My inbox is always open for creative discussions and design inspirations! Cheers!