Saher R.

Background

About Saher R.

As a communications and public relations professional, I've built my career on the power of storytelling and strategic messaging. Currently serving as the Senior Social Media and Communications Manager, I manage communications for the University and President, lead crisis communications and oversee our chief social media platforms. I develop compelling campaigns that resonate with audiences and deliver measurable results. I take immense pride in navigating complex media landscapes, building strong relationships with stakeholders and innovating within the rapidly evolving digital sphere. I am motivated by the opportunity to make a meaningful impact through effective communication and am passionate about education equality and environmental sustainability. Leading a campaign that significantly increased brand visibility and engagement for VCU is among my proudest achievements, validating my strategic approach and the collaborative efforts of my team. As an Adjunct Professor, I teach Social Media for Public Relations, guiding students in crafting strategies for various platforms and managing end-to-end content curation. Outside of work, I'm an avid traveler, drawing inspiration for fresh storytelling and content strategies from my experiences. I'm deeply committed to building a culture of continuous learning and collaboration, believing in the power of communication to drive positive change in education and beyond. I’m always open to expanding my network. Feel free to connect!