Sai Deepak Devraj

Background

About Sai Deepak Devraj

Over 7 years of experience with end-to-end Web Analytics services including technical specs, implementation, Digital tagging, validation of tags, reporting and analysis. Hands-on experience with Adobe Experience cloud products such as Adobe Analytics, Adobe Target, Adobe Audience Manager and Adobe Tag Managers – DTM & Launch. Expertise in creation of enterprise analytics implementation design documents (such as Business Requirements Document, Solution Design Reference and Technical Specifications) for Adobe Analytics. Hands-on experience using Adobe Dynamic Tag Manager. Implemented and configured adobe analytics and performed data validation. Build and monitor KPI dashboards and reports for all channels, providing detailed business analysis. Expertise in designing data layers required for web applications and context data for mobile applications. Expertise in Java, JavaScript, jQuery, and AngularJS. Have very strong skills to work with debugger tools. Identified and implemented A/B testing opportunities using Adobe Target, ranging from simple tests to complex multivariate experiments and personalized user experiences. Expertise in analyzing visitors’ website behavior to attain behavioral insights, support content strategy, architecture decisions, and deliver an enhanced customer experience. Performed Analytics validation for both web and mobile applications using the developer tools, Omnibug, Adobe Experience Cloud debugger, Charles Proxy, Android Studio. Expert analyst skilled at synthesizing company-wide data using Key Performance Indicators (KPI) and creating dashboards and presentations to marketing teams, senior management, and stakeholders. Used observer point to create rules and journeys to perform analytics audit. Experience in JavaScript writing custom code and custom tags Developed Traffic Reports, Path Reports and Conversion reports using Report Builder.