Sai Kumar Pedada

Background

About Sai Kumar Pedada

Spent the last 6 years understanding why people do what they do—and turning those insights into products that actually get used. Started my journey in behavioral research. Over time, I moved beyond insights to own the full product lifecycle—from acquisition to retention. I’ve built products in contexts where trust is low, tech is basic, and UX is the difference between dropout and adoption. At The/Nudge, I built and scaled two products from scratch. Backyard Poultry Livelihood: 5 L+ Women earning additional Income from backyard poultry business. → Built acquisition engine from scratch. → 3× faster lead-to-conversion (90 → 30 days) → Doubled conversion by simplifying the funnel → Reduced field team dependency in low-tech settings → Created new discovery channels → +20% leads Online English Learning Product: 10K+ First-gen learners trying to speak English confidently. → Shifted metrics from outputs to real behavior (talk-time, not just course completion). → Cut churn from 70% → 20% through retention experiments. → Led large quant+qual studies (N = to guide product strategy. → Ran design sprints to fix broken user journeys. I bring the empathy of a researcher and the urgency of a product manager. I work best in early-stage, mission-driven teams where behavior change is the unlock. Taking time to learn and explore how AI and behavioural design be used to drive mass scale impact especially across India 2 and 3. If you’re building something ambitious, user-first, and behaviorally complex—I’d love to help.