Saibal Dutta

Background

About Saibal Dutta

With 18 years of experience in Digital media and operations, I champion growth, and nurturing ROI. My strengths are Media planning, Customer acquisition & retention strategy on Digital platform, flanked with strategic problem solving abilities. I’ve achieved being a key orchestrator partnering clients in maximizing the potential of their brand through the right digital solution. My ability to distill challenges helps me sustain higher revenue and profit gains. A New Media Enthusiast with an instinct to experiment & the urge to do something different, an attentive listener, a vibrant Conversationalist with unique exposure to blended International & Indian clients. An individual with willingness to walk an extra mile to meet the needs of my client and to ensure their satisfaction. A person of norms & Self-discipline with a sense of responsibility and above all, value time. I have gained valuable business understanding by virtue of working with Clients from diverse industry sectors (FMCG, Technology, Communication, DTH, Automobile, Financial Services, Education, Travel, Online Services & Real Estate). Experimentation & Innovation have been an integral part of my life and as a result I have taken up challenges in uncharted territories. Key Skills: People Management, Client Relationships, Business Development, Digital Marketing Strategy, Digital Media Planning & Buying, Performance Marketing, Digital Tracking & Analytics, Search Engine Marketing, Social Media Marketing, Mobile Marketing, User Generated Content & Viral Marketing, Content Management, Partner Relationships, Media Negotiation & Alliances.8