Saikat Bose

Background

About Saikat Bose

Helping businesses attain growth organically through a combination of digital outreach initiatives. Currently exploring the APAC markets as group head SEO at Carousell. Led SEO strategy for infoedge India (Naukri, 99acres, Jeevansathi, Shiksha). Worked as Head of Inbound Marketing and Content at Times Internet Limited -ecommerce division. Strategised all organic search efforts, information architecture efforts, and co-optimization exercises for the division. As a content head, worked towards innovating and implementing new content strategies, and also optimize the content generation and updating processes for the entire business. Also handling product management, especially information architecture handling and marrying front end and backend systems. Previously headed organic marketing for leisure lines of business (Accommodation and Holiday packages) at MakeMyTrip India Private Limited and lead marketing innovation initiatives. Worked with Wowzio as the head of Media relations before MakeMyTrip. Started working in Organic Marketing in 2004, Worked in various small and medium sized companies working as an online brand manager, SEO Head, Product Head, Social media advisor, conversion optimization specialist, innovation manager, technical product manager and customer acquisition lead. Areas of Expertise include: SEO, online marketing, SEO strategy consulting, project management, social media marketing, enterprise SEO,branding and identity, Email marketing, product management, business analysis, product conceptualisation and detailing, conversion optimisation, understanding user behaviour.