Sal Basile

Background

About Sal Basile

Seasoned marketing executive with 15+ years experience across all channels and platforms of the marketing and social media landscapes. Former editorial veteran turned digital and content strategist, well-versed in content development, forming and executing digital strategies, content planning and creation, staffing and recruitment and campaign and activation development - leveraging quality creative content resulting in year-over-year growth of platforms. CMO with proven track record for developing and converting brand strategies into innovative, forward-thinking marketing plans that target conversions, drive sales and build brand awareness through consumer-first approaches and leveraging emerging platforms. Empowering teams with a leadership style guided by content, design and creative solutions to solve business challenges. A collaborative professional who has led critical company-wide initiatives and set the stage for growth in both revenue and culture. Objective-focused bridge between brands and strategic approaches - balanced budget and brand integrity with resources and capabilities; coached and collaborated with creative and marketing teams on new business pitches; fueled ideation for key proposals; staffed and managed fulfillment needs; and led development slate of upcoming opportunities across all channels and platforms. Digital media expert with an affinity for the design and development processes to help brands innovate and tailor their marketing strategy to the modern marketplace. Experienced in development of content and media, delivering engagement at scale. Deep understanding of content distribution, amplification tactics, storytelling and video production strategy to increase views, impressions, reach and engagement. Developed insights-driven digital marketing and social media strategies through the use of analytic, measurement, project management and social listening tools: Facebook Insights, HootSuite, Seismic, WordPress, WebFlow, SproutSocial, Google Analytics, custom CMS architecture, Omniture, ComScore, Basecamp, Teamweek, Trello, Meltwater, Kindful, Blackbaud, MOZ, SEMRush, Amplitude, HubSpot, AgoraPulse, Intercom, Notion, GoHighLevel, etc. Core Competencies: marketing, communications, digital marketing, content strategy, digital strategy, social media strategy, paid media, SEM, community management, PR, sponsored content, content marketing, lead gen, SEO (search engine optimization), audience development, audience mapping, audience building, performance marketing, influencer marketing, influencer strategy, etc.