Sally Benson

Background

About Sally Benson

As Director of Digital Marketing at RPM (Digital Hub), a global leader in specialty coatings, sealants, and building materials, I lead strategic initiatives that drive brand growth, digital transformation, and measurable impact across RPM’s diverse portfolio of market-leading companies. With a passion for blending creativity and analytics, I specialize in-Crafting integrated marketing strategies that elevate brand visibility and customer engagement -Leveraging data-driven insights to optimize performance across digital channels -Leading cross-functional teams to execute high-impact campaigns across B2B and B2C segments -Driving innovation in content, SEO, GEO (Gen AI), paid media, and marketing automation. I thrive at the intersection of storytelling and strategy, where compelling narratives meet conversion. Whether launching a new product, scaling a campaign, or refining the customer journey, I bring a results-focused mindset and a collaborative spirit to every challenge.