Sally Chambers

Background

About Sally Chambers

As a successful marketer I have a proven track record in marketing on both a ‘Business to Business’ and ‘Business to Consumer’ level. By implementing the marketing mix I have successfully created both consumer brands and increased the customer perceived value of “own brand” products within the Furniture and Garden industry. Recognised by The Garden Industry Manufacturers'​ Association for creative display and innovative products I am proud to say that I have had a hand in creating successful brands. As a Marketing Manager and a key member of the product development and brand team over the last 20 years I have had full product lifecycle experience taking a product from original conception through the R&D process to production and beyond. Dealing directly with the supply chain, sales team, retailers and consumers I am able to offer a well-rounded view of product, marketing and Sales. KEY STRENGTHS & ACHIEVEMENTS • Successfully developed and launched a range of retailer brands to the garden centre market including Chapelwood Bird Care, Garden Nation /Adorn décor, Woodland Wilf • Established good working relationships with customers and suppliers – direct key account liaison with B&Q, The Garden Centre Group, Tillington, Dobbies, as well as key independent customers • Instigated and implemented product specification throughout the brand portfolio facilitating a higher level of QC and production uniformity leading to lower returns rates and better overall consumer feedback. • Sourced and created a range of bespoke POS & Sales literature for the brand portfolio and a range of bespoke merchandising units and point of sale designed to create maximum sales in store. • Product Development and sourcing via Europe and Far East – Travelled on business to China, Hong Kong and Sri Lanka, showroom/ factory visits sourcing and buying product.