Sally Lee

Background

About Sally Lee

Creative thinker who can engage communities and guarantee audience growth by delivering compelling content across multiple platforms. Dynamic executive with 15+ years experience in leading a portfolio of national media brands that reach over 100 million women in print and online. Exceptional written, oral and digital communication skills and experience in digital production of copy, images and audiovisual content. Unparalleled network of contacts and proven track record in leveraging blogger networks, corporate partnerships and top celebrities to achieve dynamic editorial. Experience in both promoting and generating copy across all platforms. Flexible, collaborative, organized and comfortable working on multiple and varied assignments in a complex. Career highlights include: Content Creator: Served as Editor-In-Chief of four national media brands including Ladies’ Home Journal, Parents, Fitness and YM and as Editorial Director of Family Circle, American Baby, Siempre Mujer, and Ser Padres. Digital Content Strategist: Managed an integrated (print/web) team of editors to deliver a daily stream of fresh, original content. Expertise in planning and launching social media initiatives. Built a content network of 30+ scale influencers with a social reach of over 5 million. Partnership Marketing: Created initiatives such as World’s Biggest Virtual Cookie Swap a collaboration with Ina Garten, Ladies’ Home Journal and Allrecipes.com. Conceived Toys for Tots virtual toy drive on Facebook with Ladies’ Home Journal, Michelle Obama and 6 major toy manufacturers. Helped create #WeRebuild, a multiplatform, cross-brand initiative that garnered over 30 million audience impressions and 76 million total impressions.