Sally McFall
Director, Strategy & Client Services at Heartbeat
Based in Boston, United States
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Seniority
Director
Department
Other
Location
Boston
Industry
Advertising Services
Company size
310
Contact information
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s•••••••@weareheartbeat.com
Phone
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Background
About Sally McFall
As an intuitive brand development strategist, I am driven to build insightful, differentiating, and engaging campaigns that will continuously fuel an organization’s growth, always with a focus on ensuring alignment of messaging across every communication, at every touchpoint. 15+ years experience | Life Sciences, Consumer, B2B, Professional Services, Retail | company and agency side Global 360° omnichannel brand strategy development and marketing communications execution Brand experience includes: Microsoft, Genentech, Neurocrine, Sanofi, Exact Sciences, Boston Scientific, Bayer, Emerson Hospital, Bose, Ahold Delhaize Brand development: brand launches; rebrands; competitor tracking; workshops; positioning; naming; new logos, legacy logo evolution; message architecture; key insight generation; focus groups; discussion guides; patient, HCP/specialist, and leadership interviews Tactical development: launch, rebrand, and evolved websites; scripted, unscripted, and animated videos; P2P videos and podcasts; CRM; infographics; booth presence; P2P presentations; interactive visual aids; print; brochures; white papers
Decision-makers
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