Sally Obrien

Background

About Sally Obrien

I’m a strategic leader with a background in digital innovation, data, and AI—passionate about translating complex technology into clear, scalable business impact. Currently Strategy & Operations Manager at Verodat, I work directly with the CEO and leadership team to shape how the company delivers value across the entire customer journey—from go-to-market planning and commercial enablement to solution delivery and operational excellence. I sit on the core management team with responsibility for cross-functional strategy, internal systems, and execution quality. My career began in digital production and innovation consulting, underpinned by a First-Class Honours in Computer Science (MSc). I bring a unique ability to bridge the gap between technical and commercial teams, turning complexity into clarity and aligning product, marketing, and operational delivery to real business needs. Areas of expertise: Strategic planning and cross-functional alignment Commercial enablement (sales, marketing, pricing, and positioning) Operational systems and process design AI & data strategy – enabling AI adoption through structured, contextualised data Innovation leadership and customer-centric design Whether shaping a go-to-market campaign, building an internal operating model, or supporting product strategy—I’m motivated by delivering outcomes that scale and resonate.