Sally Schulte

Background

About Sally Schulte

Highly experienced SaaS marketing professional with a proven track record building and executing B2B/B2B2C GTM strategies that target mid- and large-scale organizations. I am passionate about the role of technology today and for future generations - and making technical topics accessible so that companies can take advantage and truly make the world a better place. Key Experience and Skills- Extensive knowledge of B2B SaaS technologies and SaaS market- 15+ years' experience marketing the value of technology/IT to businesses- Ability to translate complex, technical topics into understandable, relatable stories for relevant personas- Highly skilled in delivering analyst briefings and presentations - and capitalizing on the role they play in overarching strategy- Constant awareness of competitive landscape and ensuring messaging shows why differences matter and who they matter to- Excellent communication and content development skills (technical writing, blogs, presentations, webinars, public speaking and event presentations, web content, video, social media, etc.)- Expert in cross functional collaboration and leveraging insights to influence product roadmap- Direct experience with Insurance (P&C and Life) and Financial Services technology ecosystems and goals for their lines of business- Results-driven work ethic rooted in teamwork, reliability, collaboration, working hard, having fun, and learning from peers and colleagues- Effective project management and planning skills; complete deliverables in the right format and on time (maybe early)- Appreciation for fast-paced work environment and managing multiple priorities simultaneously Skills: B2B SaaS; Product Marketing; SaaS Marketing; GTM Planning and Execution, Product Launches, Market Research and Competitive Intelligence; Presentations; Webinars and Events; Analyst Engagement; Partner Engagement and Strategic Partnerships; Project Management; Product Releases; Content Development; Product Roadmap; Sales Enablement